How cool would it be to enjoy a glass a wine along with a story of intrigue behind it? 19 Crimes wine has an app you download and use to scan their wine bottles. The character on the bottle comes to life and tells you their stories of woe. It is tough being a criminal sent to Australia to serve time.
About 19 Crimes
19 Crimes was established in 2012 and is a brand owned by Treasury Wines Estates. The winemaker is Tony Robinson. They have varieties that include Red Blend, Cabernet Sauvignon, and Shiraz. They have been named wine brand of the year and are experiencing a lot of demand for their products.
These are real people featured on their wine labels. They were flesh and blood criminals, artists and scholars. They all received “punishment by transportation” for violation of one of 19 crimes and became the first settlers of a new nation, Australia.
Criminals to Colonists
British criminals, guilty of at least one of the 19 Crimes, were sentenced to live in Australia, rather than death. This punishment by ‘transportation’ began in 1788, and many of the lawless died at sea. For the prisoners who made it to the shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives.
This wine celebrates the rules they broke and the culture they built. You can learn about each one through the 19 Crimes app.
How it Works
You can purchase 19 Crimes wine from various establishments including stores like Walmart and Target. Their band of rogues, depicted on the wine labels, come to life with the launch of the first-ever wine Augmented Reality (AR) app. Available via the Apple App Store and Google Play, the app animates several of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
Once you download the app, you need to get a bottle of their wine. Some of the wines include:
Red Blend – John O’Reilly recounts finding love after avoiding the hangman’s noose.
Banished, Dark Red Blend – James Wilson shares his tale of triumph after a conviction for treason.
Hard Chard, White Wine – Jane Castings admits to her crimes of thievery.
The Warden, Shiraz – celebrated those who cleverly ruled these cunning convicts, using them as a source of labor to build public facilities.
When you find the wine you like, launch the app and scan the bottle. The criminal on the bottle will begin telling you his or her story. It is very cool and makes the wine a bit more special as there is a story behind it.
I love that the wine is inexpensive at around $8 a bottle and interactive at the same time. It may be worth a Target run to pick up a bottle…or two.
$8 – $10
Where to buy:
You can buy at many liquor stores, wine.com, Walmart, and Target.
Check out both the app and the 19 Crimes site to find more back stories and learn about any new wines.